◎DEMAND TARGETING···
The right decision-maker.
IT
Managed IT prospectBusiness owner · Service-area fit
✓ FOR MANAGED SERVICE PROVIDERS
Qualified Sales Meetings for Your MSP.
Without Doing the Prospecting.
We find MSP-fit businesses, run personalized outreach, and handle follow-ups. You meet decision-makers screened against your criteria—and focus on winning new managed-service clients.
Book a Strategy Call ↗Pay at month-end for qualified meetings that take place.
Separate setup fee for domains & Virtual Demand Proxy setup. No minimum commitment.
- Qualified to your criteria
- Pay per meeting
- You own the assets
↗PERSONALIZED OUTREACH···
A conversation. Not noise.
To Your next ideal client
Re Your next managed IT partner
Built around real buying intentSend ↗
▦OPPORTUNITY CONVERSION
MTWTF1213141516
✓
Qualified meetingOn your calendar.
A CLOSER LOOK AT THE WORKFrom the right business
From the right business
to a relevant conversation.
Explore a sample prospect, the email we could send, and the context your team would receive.
START WITH FITA business your MSP
A business your MSP
can actually serve.
Agree on your ideal client first. Then identify a relevant reason to reach out.
Sample criteria, tailored to this scenario.Example accounting firm
45 employees · Manchester
- Service area
- Within the MSP’s coverage
- Relevant contact
- Jamie · Operations Director
- Technology
- Microsoft 365
A reason to start a conversation
Opening a second office. A relevant moment to discuss IT support across both sites.
MAKE IT RELEVANTA business reason
A business reason
to reply.
The message connects a specific business change with your managed IT service.
Sample email sent on behalf of the MSP.SUBJECTIT support for your second office
Hi Jamie,
I noticed you’re opening a second office. How are you planning to handle IT support across both sites?
We help accounting firms manage Microsoft 365, staff onboarding, and day-to-day IT support.
Would a short conversation about the new office be useful?
Your MSP teamARRIVE PREPAREDKnow who you’re meeting.
Know who you’re meeting.
And why it matters.
Your team gets the business context and qualification notes for a focused discovery call.
Sample handover following an interested reply.MEETING HANDOVERFor your sales team
Jamie · Operations Director
Example accounting firm · 45 employees
- Reason for interest
- Reviewing IT support for a second office
- Criteria matched
- Location, company size, relevant role
- Still to confirm
- Budget, buying process, and start date
Suggested discovery focus
Current support gaps, onboarding plans, and coverage across both offices.
01 / THE GROWTH BOTTLENECKThe Truth About
The Truth About
Growing Your MSP
Your MSP needs a steady flow of meetings with businesses that fit.
Volume Problem
Referrals arrive on someone else’s schedule. Consistent outbound gives your MSP another source of new-business conversations.
Qualification Problem
Your team needs buyers who fit your service area and minimum agreement—and need managed IT, not one-off support.
02 / THE ARCHITECTURE
The VIRTUAL DEMAND PROXY System
Five steps from targeted outreach to qualified meetings.
VIRTUAL DEMAND PROXY▤
Signal InfrastructureOutreach built for deliverability
✓▥
Database ReactivationRe-engage your existing pipeline
✓◎
Demand TargetingBusinesses that fit your MSP
✓✉
Demand Trigger MessagingIncreased reply rates
✓✓
Opportunity ConversionMore qualified meetings booked
✓ From buying signal to booked meeting
Signal Infrastructure
We set up dedicated domains and inboxes, warm them for four weeks, and manage sending volumes to support deliverability and protect your main domain.
↗ Outreach built for deliverabilityDatabase Reactivation
While inboxes warm up, we re-engage suitable past enquiries, stalled proposals, and CRM contacts to give your pipeline a head start.
↗ Re-engage your existing pipelineDemand Targeting
We target your service area, industries, company sizes, and IT needs—using signals such as expansion, office moves, and known renewal windows.
↗ Businesses that fit your MSPDemand Trigger Messaging
We connect each prospect’s situation to your managed IT, co-managed IT, cloud, or security services with a relevant, personalized message.
↗ Increased reply ratesOpportunity Conversion
We handle replies and follow-ups, screen against your agreed criteria, and book qualified meetings into your calendar.
↗ More qualified meetings bookedWe handle outreach and qualification. Your MSP handles discovery, proposals, and closing.
Book a Strategy Call ↗03 / CHOOSE HOW YOU GROWA pipeline without
A pipeline without
another team to manage.
Referrals & Ads
Build on trust and visibility. Manage the campaigns and follow-up.
An In-House Team
Full control—with hiring, salaries, tools, and ongoing management.
REGENT LEADS / MANAGED OUTBOUNDYou close.
You close.
We prospect.
MSP targeting, personalized outreach, and qualification—managed for you.
Pay per
qualified meeting.
Billed at month-end. Only for meetings that take place and meet your agreed criteria.
Book a Strategy Call ↗Separate setup fee. No minimum commitment.
Keep your sales team focused.You own the assets. We run the outreach.
04 / BUILT. MANAGED. YOURS.Everything Your MSP Needs
Everything Your MSP Needs
to Build Pipeline
Six connected capabilities. One managed outbound system.
01
Private Sending Setup
Dedicated domains and inboxes protect your main domain and support deliverability.
02
Signal-Based Lead Lists
Find MSP-fit businesses by size, location, industry, technology, and buying signals.
03
Personalized Campaigns
Outreach connects each prospect’s business priorities and IT needs to your MSP.
04
Managed Inbox
A dedicated specialist handles replies, follow-ups, and prospect nurturing.
05
Reports & Live Dashboard
Weekly video reports and a live dashboard track results and next steps.
06
Pay Per Meeting
Month-end payment for attended, qualified meetings. Separate setup fee applies.
Illustrations show how each service works, not live campaign results.
Also included
- Assets stay yours—even if we part ways
- Email + LinkedIn + phone
- Fits your CRM & sales process
- Dedicated account manager
- Your qualification criteria
- Data-led campaign optimization
- Direct founder access
YOUR NEXT CHAPTERReady to Grow
Ready to Grow
Your MSP’s Pipeline?
- We build and run your outbound engine
- Targeting 5–10 qualified meetings per month
Pay at month-end. Only for meetings that take place and meet your agreed criteria.
No charge for no-shows, cancellations, or meetings outside your criteria.
Separate setup fee for domains and Virtual Demand Proxy setup. No minimum commitment.
Limited Availability — We only work with 5 MSPs at a time
Book a Strategy Call ↗Your free strategy call covers your target market and qualification criteria.
BEFORE WE WORK TOGETHERFrequently Asked
Frequently Asked
Questions
What counts as a qualified meeting?
We agree the criteria with your MSP before outreach: service area, industry, company size, decision-making responsibility, and managed IT needs. Budget, renewal timing, or other requirements can also be included. A meeting is billable only if it takes place and meets those agreed criteria.
What do I pay for, and when?
A separate setup fee covers the domains and Virtual Demand Proxy setup. Qualified meetings are billed at the end of each month, after they take place. You do not pay for a calendar booking alone.
What if a prospect cancels, does not attend, or does not qualify?
You are not charged for cancellations, no-shows, or meetings that fall outside your agreed criteria. Only attended, qualified meetings are billable.
When does outreach start, and when might meetings follow?
New cold-email outreach starts after a four-week inbox warm-up. During that period, we re-engage suitable past enquiries, stalled proposals, and CRM contacts. Meetings may come from that reactivation, but timing depends on your available contacts and their response; early meetings are not guaranteed.
What do you need from my MSP?
We start with your services, service area, ideal clients, and agreed qualification criteria. For database reactivation, we also need suitable past enquiries or CRM contacts. Your team provides service knowledge, availability for meetings, and feedback on the conversations, then handles discovery, proposals, and closing.
Is there a minimum commitment?
No. The four-week email warm-up is preparation time, not a minimum contract term. The setup fee still applies, and qualified meetings that take place are payable at month-end.
What do I keep if we stop working together?
You keep the assets we build for your MSP: domains, inboxes, lead lists, messaging frameworks, and CRM workflows. These remain yours if we stop working together.